Integrating design research to explore new markets
BRCK is a combination modem and router designed in Kenya and made to create more reliable connectivity for environments with poor infrastructure.
Over a three month fellowship during graduate school, I helped BRCK executive leadership understand the potential market and marketing strategies required to launch in the medical vertical in rural Kenya.
I pitched the project to CEO Erik Hersman after there were issues with the BRCK supply chain. I was initially brought on to help understand any issues customers faced while setting up their hardware device, but wasn't able to tackle this challenge until the end of my stay.
Our project was four weeks long, which included both planning and synthesis. Logistics included:
- ● Collaboration with Medic Mobile and Christian Aid, including travel with two staff members.
- ● Site visits to 3 health centers in Narok County over three days.
- ● Interviews with 6 community health workers, two nurses and a monitoring and evaluation officer.
- ● A technology assessment at each location.
- – Competitive analysis
- – Contextual inquiry
- – Expert interviews
- – Personas
- – Shadowing
- – SWOT analysis
BRCK has multiple opportunities to enter the rural healthcare space, including getting people into care, helping people stay in care and improving the quality of care. The examples that follow are the challenges and solutions for helping people stay in care. If you'd like to read more, you can download the full report of findings.