Integrating design research to explore new markets
BRCK is a combination modem and router designed in Kenya and made to create more reliable connectivity for environments with poor infrastructure.
Over a three month design research project, I helped BRCK executive leadership understand the potential market and marketing strategies needed to launch in the medical vertical in rural Kenya.
- – Competitive analysis
- – Contextual inquiry
- – Expert interviews
- – Personas
- – Shadowing
- – SWOT analysis
BRCK has multiple opportunities to enter the rural healthcare space, including getting people into care, helping people stay in care and improving the quality of care. Download the full report of findings.
Press + Impact
- BRCK at the Bottom of the Pyramid , BRCK Blog
- Social Innovation in Kenya: No Translation Necessary , DSI Blog